Great brands don’t become great by sheer luck. Their success is a result of a combination of factors, and brand strategy is at the centre stage.
If you want to be different and earn a reputation as a distinct, unique and memorable brand with your target audience, there are great brands out there that you can learn from their models, and use that build your own unique strategy.
We’ve studied some of the best brands and distilled their strategies to bring out the main factors that account for their success. But before we start unveiling these inspiring brands one after the other, let’s look at what a brand strategy is, and the key components that make them effective.