The importance of target audience in marketing and branding is highlighted often though the impact on the broader brand strategy is not.
Your target audience is not just a foundational pillar…
It is the very foundation on which the foundational pillars are built.
When you get it right, your brand has the tools to resonate at every touch point.
When you get it wrong, your intended audience will walk right past you as you attempt to communicate with someone else.
Are you building your own brand or building a brand for a client?
What are some of your favourite techniques when defining your target audience?
On the flip side, what are the biggest challenges you’ve come across?
Let me know in the comments Right Now!