Understanding the audience has many levels and certainly doesn’t end when you identify where they live and the car they drive.
This task starts broad and becomes narrower with every layer of categorization.
What you’re left with is a highly detailed representation of the person (or people) who needs the brand’s solution most.
At a broad level, you know the basic information about your audience, but the narrower you go, the more you understand about:
Who they are
The problems they have
How they experience these problems
The impact these problems have
The emotional connection to this impact
At the core of what you need to understand most is the problem they have that you solve.
A laser focus on this problem and other challenges that are linked to this problem will arm your brand with vital tools when it comes to brand communication.