The importance of brand messaging is lost on most people in business.
That’s not an assumption, that’s based on my experience having worked with countless entrepreneurs over the years.
I can’t tell you how many times I’ve heard the question “How much for a logo?”, yet never in my career have I heard the question “how much for brand messaging?”.
Yet brand messaging plays a much more pivotal role in the end game of “branding”.
Branding aims to influence perceptions about a brand in order to persuade the audience to choose that brand over its competitors.
While the logo and visuals might steal a glance, it’s the brand message penetrates the mind and shapes perceptions.