When you sit down to position your brand, you need all of the players at the table.
A detailed understanding of who your audience is and the problems they have coupled with a detailed analysis of your competitors is non negotiable.
Only then can you begin to make an effective decision about the brand positioning approach you may take.
Decisions in branding don’t come much bigger and the right approach needs to appeal to your audience and take advantage of gaps left by your competitors.
Are you currently building a brand for yourself or a client?
Have you defined an approach yet for your brand?
What’s your biggest challenge around brand positioning?
I’d love to hear your thoughts and comments so leave a message and I’ll make sure I reply.