When it comes time to position your brand, there are many brand positioning approaches you might leverage.
The positioning of your brand requires an intimate understanding of the market landscape.
Only with this knowledge, can a brand builder effectively decide from the many brand positioning approaches available.
The better you understand the strategic approaches at your disposal, the more strategic and effective your brand position will be.
In this article we take a look at some of these approaches to help you define the best approach for your brand.