Telling you that a tagline is an important element of a brand is like telling you the sky is blue… You get it.
But you now get something about taglines that the rest of the world doesn’t.
Different taglines are stored in different ways and if you can ask the brain to make neural connections you enhance your chances of it being remembered.
A double meaning tagline should never sacrifice clarity and simplicity.
But if added to these two characteristics, it can set root in the exact position you want to own for your brand.
Are you building a brand for yourself or a client?
Have you ever developed a double meaning brand tagline before?
I’d love to hear your greatest tagline challenges or favourite double meaning tagline examples.
Let me know your thoughts in the comments Right Now!