I’ve seen plenty of double-entendre tagline examples in my time.
Some made me laugh out loud, others made me think, some were from iconic brands and others were from tradesmen with dirty minds.
But why are double meaning (or double-entendre) taglines so effective and considered the holy grail of taglines?
The answer to that question lies in the role of the tagline.
The tagline plays a strategic role.
In partnership with the logo, It’s the chief of brand recall.
Its job is to land and take root in the mind of the audience to enable them to easily “recall” the brand either on cue, or during the buying decision process.
The more memorable a tagline, the more chance it has of achieving its strategic goal.
A brand tagline with a double meaning makes neural connections in the brain between the dual meanings which influences the way the brain stores it to memory.
And though the explanation is complex, the result is pretty straightforward.
In short, you remember taglines like these more easily than others because of how the brain stores them.
So, let’s take a look at some epic examples.