WHAT IS BRAND POSITIONING?

Without a doubt, brand positioning is one of the most [if not the most] critical elements in the entire brand strategy.

It aims to place your brand in the mind of your audience for a very specific reason to help them distinguish your brand from the rest.

No matter which industry you’re operating in, it’s probably a noisy place full of competitors all vying for the attention of your shared audience.

You can’t just expect your audience to understand why they should choose your brand over a competitor’s; you need to help them to that discovery.

what is brand personality header
what is brand personality header

Without a doubt, brand positioning is one of the most [if not the most] critical elements in the entire brand strategy.

It aims to place your brand in the mind of your audience for a very specific reason to help them distinguish your brand from the rest.

No matter which industry you’re operating in, it’s probably a noisy place full of competitors all vying for the attention of your shared audience.

You can’t just expect your audience to understand why they should choose your brand over a competitor’s; you need to help them to that discovery.

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Your Audience Positions Your Brand