Your audience is not going to suddenly place your brand in the mix of their buying decision because of one message.
You initial engagement is a hook and your hook needs bait in the form of value.
Of course you can throw a budget at paid advertising and get your hook in front of millions, but if your hook offers no value, no one is biting and eventually your hook will become a nuisance in the market.
Will they know of your brand because of these messages? Possibly.
Doesn’t that constitute brand awareness? No.
Brand awareness requires that when your audience recalls your brand, they associate it with a certain level of value.
Brand awareness therefore is the insemination of your brand position in the mind of your audience as it’s here that the seed of your brand takes root.
From this seed, through every touch point and experience, your brand grows in the mind of your audience until it grows big enough to own the idea from which it was born.