So, how long does it take to build brand awareness?
A week, a month, a year, 5 years?
Well, this depends heavily on the brand awareness strategy, how aggressive that strategy is executed and how that awareness is defined.
When you build a brand, your first task at hand it to get that brand out into the market by putting brand messages under the nose of your target audience.
But what does brand awareness achieve and does “awareness” on it’s own make a difference?
In this article we’re going to break it down.