How Long Does It Take To Build Brand Awareness
[In 2022]
So, how long does it take to build brand awareness?
A week, a month, a year, 5 years?
Well, this depends heavily on the brand awareness strategy, how aggressive that strategy is executed and how that awareness is defined.
When you build a brand, your first task at hand it to get that brand out into the market by putting brand messages under the nose of your target audience.
But what does brand awareness achieve and does “awareness” on it’s own make a difference?
In this article we’re going to break it down.
So, how long does it take to build brand awareness?
A week, a month, a year, 5 years?
Well, this depends heavily on the brand awareness strategy, how aggressive that strategy is executed and how that awareness is defined.
When you build a brand, your first task at hand it to get that brand out into the market by putting brand messages under the nose of your target audience.
But what does brand awareness achieve and does “awareness” on it’s own make a difference?
In this article we’re going to break it down.
Building Brand Awareness
[The Video Breakdown]
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What Is Brand Awareness And Does It Matter?
Brand awareness is an enigma for some.
I mean, of course it’s the awareness of a brand in the market, but that doesn’t exactly make it crystal clear as to what benefits come with that and why brand awareness is important.
So, why don’t we start with the definition?
Brand Awareness Definition
The dictionary version describes brand awareness as:
“The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services”
To be honest, every time I see a dictionary definition of a branding term, I always feel it was written by an expert in linguistics, not branding (which of course is the case).
I would describe brand awareness as
“The level of consumer awareness of a brand, its idea and offered value as a market provider.”
OK, I might be splitting hairs, but hairs are important.
Why Is Brand Awareness Important?
Essentially, your brand awareness is the level in which people see your brand and its offer as a legitimate option to meet a specific want or need in the market.
The higher the level of awareness, the more likely your brand will be in the mix when your target audience enters the “buying consideration” phase of the buyer’s journey.
So, if you want to place your brand in the mind of your audience when they’re considering which solution to purchase, you had better raise your brand awareness.
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Develop A Brand Awareness Strategy
There are many tactics you can use to raise the awareness of your brand.
Brand awareness is where branding meets marketing.
Brand awareness tactics and marketing tactics are one and the same and using these terms interchangeably will be accurate 99% of the time.
The terms “branding” and “marketing” are often used interchangeably, however, marketing doesn’t enter the equation until the brand awareness phase, at which point the entire brand has been developed.
Marketing represents the front lines of the brand.
Marketing tactics (or brand awareness tactics) are tools the brand uses to get its message in front of the intended audience (which identified in the positioning strategy phase of the brand development).