Here’s something to ask yourself…
Why do some freelancers or brand builders charge tens of thousands while others only charge a few hundred?
Well, the most successful freelancers, agencies and specialists all have the same three qualities
They know how to position their value
They charge more than their competitors
They work with bigger clients, with bigger budgets who give them more creative freedom to do their best work
Now you might be thinking… well that’s because they have a big name, they’ve worked with fortune 500 brands, they have a mouth-watering portfolio or they have a great network of contacts.
It’s perfectly normal to think that someone who’s charging 10 times more than you is ten times better….
But that’s not true… that’s not the reality…
The main difference is that they have Structured Systems that make it easier to attract leads, convert them into clients, deliver on their promise and ultimately grow their business.
Now I’m not saying they’ve gone to top universities, they’re part of the privileged club or they’ve been handed some magic keys to the kingdom.
No… what they’re doing is not rocket science.
They’ve simply learned:
Exactly who their clients are and exactly what they want,
How to structure a repeatable solution
And how to guide them to an offer that compels them to take action.
And that allows them to attract clients who actually want to pay higher prices because they’re confident they can deliver a better outcome.
Now at the moment, you’re probably thinking…
“You see, that’s why they can charge 10 times more because they can deliver a better outcome than I can”
And to be honest… I don’t blame you because I used to think the exact same way.
I felt like an imposter and that others had so much more to offer than I did.
In fact, I used to go to industry events and I’d get intimidated by other people’s work or brands that they’d worked with because I was comparing my tactical work with theirs.
But over the following 10 years, I became less obsessed with my portfolio and more obsessed about ideas that would make all the difference in my career.
You see, in school, I learned the tools of the craft… and if you were anything like I was, you probably focused on being a great designer or copywriter or marketer or photographer.
But then.… you go out on your own to work with your own clients and reality slaps you in the face…
Because there’s a lot more to building brands for clients than just mastering a tactical craft.
There are bigger questions to answer and bigger problems to solve.
I’m Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy and when I became a freelancer, things started out ok.
I had a handful of referrals coming in and I actually thought this branding and freelancing thing was going to be easier than I thought.
But then the referrals dried up and clients left because were getting their work done cheaper online.
All of a sudden, I had no clients, no leads, no revenue and no system to change any of it.
So I had a choice, go back to employment or figure this thing out.
So I put my head down and I went on a path of discovery.
I began to read articles, then books, I spent tens of thousands of dollars (that I really couldn’t afford) on business courses and a diploma in digital marketing. I studied business, strategy, marketing, sales, and the psychology and neuroscience around why people buy.
I got to a level where I was ready to begin applying what I learned so that’s what I did, and like anyone doing anything new for the first time…. I made a LOT of mistakes.
But I wasn’t put off and I REALLY felt I was on to something.
Every mistake I made was another lesson learned and before long I began to see the patterns.
In creating a system to transform my own business, I created a product that my clients desperately needed.
They had no competitive advantage
They had no position
They had no personality
They had no message or story
They had no system to communicate
They had no compelling offer
They had no brand strategy
Back when I lost my first few referral clients, I was completely overwhelmed and had no idea how I could turn it all around.
But after years of intense research I finally had a strategy… for my own brand.
I knew who my audience was
I knew what made me different
I knew how to position my message and offer
I knew how to generate leads
I knew how to convert them
I knew how to build a strategic brand
And as I applied my own brand strategy it all started to come together…. the leads came, followed by the clients, followed by the revenue, followed by the growth, followed by the freedom
I went from charging a few hundred per invoice to charging tens of thousands with a consistent flow of leads, a solid system for selling and a team to help me deliver.
As I began to tell friends and acquaintances about my system, what I was doing and how I was doing it, I began to refine my processes, document and record… the system which has become Brand Master Secrets, the program I want to give to you today.
These systems have helped thousands of freelancers, agency owners and entrepreneurs to transform their businesses, their brands, and their clients’ brands… and I’d love to see you become our next student and watch you grow into our next success story.
Now what I want to show you is not just another course…
This is a complete system to:
Become an effective brand strategist
Develop end-to-end brand strategies
Conduct market research and analysis
Craft communication frameworks
Produce strategy deliverables
Generate the right leads for your business
Convert only the high-value clients with the right budgets
Plan and prepare for business growth
And build your business to operate without you
Here’s everything you need to know about Brand Master Secrets and what other brand-builders like you have had to say about their experience.