It might seem that every blade of grass is taken when it comes to defining a competitive position for your brand but know this.
In 50 years, new brands will be breaking into markets far more saturated that what we see today and they’ll be doing it through competitive positioning.
They’ll look back at the 20s and wonder if brands back then ever knew how easy they had it.
The point is that there will always be a way to distinguish one brand from the next.
The challenge is to think outside the box and look into the mind of your audience to find a sunny patch of grass you can call your own.
I’d love to hear any your challenges, experiences or examples of effective competitive positioning.
Let me know in the comments below.