In the world of branding and marketing, there’s no shortage of elements that cross over to the point that it can often be difficult to distinguish between them.
What falls under marketing?
What falls under branding?
And when do you do what?
Branding and marketing rely on each other. You can’t do one without the other.
[Well, technically you can which is why there are so many failed businesses today.]
So rather than “you can’t”, I’ll say “you shouldn’t” do one without the other.
Between them, they share the same goal.
“To attract and nurture customers to a business, to ultimately grow that business and reputation.”
But branding and marketing have very specific jobs.
Some of those jobs cross over, but for the most part, they’re distinctively different.
When you know what the jobs are and the tasks within each job, you can break down the elements involved to understand when to use what and under what circumstances you use them.