Before we answer the “what is strategic branding?” question, let’s get our understanding of strategy out of the way so we’re on the same page
In simple terms a strategy is a plan to achieve an outcome.
Like anything, from a journey to a sport, you need to have a good idea of what you want the outcome to be before you set out to achieve it.
Journeys are a lot easier today than they were 200 years ago when you needed an actual map and some actual thinking to go with it.
Today you just pop where you want to go into the GPS and follow the arrow. No need for a plan. No need for thinking.
If only branding was that easy. Just pop in “Leading brand in industry” and follow an arrow to the destination.
But it’s not.
Branding… (Successful branding anyway), still requires a plan and still requires thinking.
If you’re building a brand for which you aspire success for… you’d better be strategizing how you’re gonna achieve it.