Before we motivate you to find a unique position for your brand with these exceptional examples of brand positioning, let’s take a second to take stock of this strategic task.
When it comes to building a brand, no task in more critical than developing the brand positioning strategy.
Think about it…
The entire end goal of branding and marketing is to show your audience why your brand is the brand they should choose, rather than those pesky competitors.
Although the question “Why should I choose your brand and not the others” is seldom asked directly, it’s most certainly asked in the subconscious of your audience before any buying decision is made.
If you don’t have a clear and unique answer for them, you’re losing out to the competitors that do.
In this article we’ll take a look at what makes up an effective brand positioning strategy and how some of the worlds best brands position themselves with awesome examples of brand positioning.