7 Powerful Brand Positioning Examples (Famous Brand Strategies)
Before we motivate you to find a unique position for your brand with these exceptional examples of brand positioning, let’s take a second to take stock of this strategic task.
When it comes to building a brand, no task in more critical than developing the brand positioning strategy.
Think about it…
The entire end goal of branding and marketing is to show your audience why your brand is the brand they should choose, rather than those pesky competitors.
Although the question “Why should I choose your brand and not the others” is seldom asked directly, it’s most certainly asked in the subconscious of your audience before any buying decision is made.
If you don’t have a clear and unique answer for them, you’re losing out to the competitors that do.
In this article we’ll take a look at what makes up an effective brand positioning strategy and how some of the worlds best brands position themselves with awesome examples of brand positioning.
Before we motivate you to find a unique position for your brand with these exceptional examples of brand positioning, let’s take a second to take stock of this strategic task.
When it comes to building a brand, no task in more critical than developing the brand positioning strategy.
Think about it…
The entire end goal of branding and marketing is to show your audience why your brand is the brand they should choose, rather than those pesky competitors.
Although the question “Why should I choose your brand and not the others” is seldom asked directly, it’s most certainly asked in the subconscious of your audience before any buying decision is made.
If you don’t have a clear and unique answer for them, you’re losing out to the competitors that do.
In this article we’ll take a look at what makes up an effective brand positioning strategy and how some of the worlds best brands position themselves with awesome examples of brand positioning.
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What Is Brand Positioning?
According to the “Father of Modern Marketing” Philip Kotler, brand positioning is:
The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market
In other words, your positioning strategy attempts to tell your audience (and have them remember), why they should pick your brand over your competitors.
It quite simple really though that is simplifying it to the extreme.
If you want to dive deeper on what brand positioning is and how to develop a brand positioning strategy then go no further than this article: What is Brand Positioning?
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Characteristics Of An Effective Brand Positioning Strategy
When developing a positioning strategy for your brand, it’s important to weave through some critical characteristics.
Valuable
The position you take in the market and subsequent offers you make to your audience must represent a sense of value. The value needs to be clearly communicated and easily understood.
Unique
Your positioning strategy should be unique. If you enter the market offering the same products, services, pricing, quality or experience, your brand will fail at the first hurdle. To stand out as an obvious choice.
Clear
There is no room for a lack of clarity when communicating the uniqueness and value of your market position.
You might have created a truly unique position with the ability to disrupt your entire industry, but if your audience can’t clearly understand the benefit to them, it will fail.