Before we motivate you to find a unique position for your brand with these exceptional examples of brand positioning, let’s take stock of this strategic task.
When it comes to building a brand, no task is more critical than developing the brand positioning strategy.
Think about it…
The entire end goal of branding and marketing is to show your target customers why they should choose your brand over those pesky competitors. Strong brand positioning is essential as you look to establish yourself in a space dominated by others.
Although the question “Why should I choose your brand and not the others?” is seldom asked directly, it’s most certainly asked in the subconscious of your audience before any buying decision is made.
A strong answer to this question is a competitive advantage. If you don’t have a clear and unique answer for them, you’re losing out to the competitors that do.
In this article, we’ll take a look at what makes an effective brand positioning strategy and how some of the world’s most successful brands position themselves as the high-quality alternative for their customer’s needs.