Before diving head first into brand strategy, you need a clear answer to the question “What are brand strategy deliverables?”.
When providing design services, the deliverables are clear. Why? We can see them.
Brand strategy on the other hand is less tangible.
Is it a set of words?
Is it a presentation?
Is it research?
Is it a guide?
Is it a plan?
We answer these questions and more in this article. So let’s dive in.