If you’re a brand designer, you’ve probably run plenty discovery sessions in your time. though when it comes to strategy, these sessions are in-depth and critical to the strategic development.
Building any brand starts with an understanding of the business the brand will be built around.
At an early stage, the business may be little more than an idea and a set of processes and systems to deliver an end result for someone.
Although this is not a brand, the outcome the business offers is exactly what a certain group of people want or need and this basic information forms the foundational ingredients the brand is developed from.
This discovery session uncovers these ingredients as well as the boarder ideas of the leadership team behind the business but this is not enough to develop a strategy.