What is a brand positioning statement?
Well the name makes is clear doesn’t it?
It’s a statement about the position of a brand right?
Well yes, but then why is the brand positioning statement so misunderstood?
Like a school handyman, this guy seems to get called in to do almost every job in the branding area.
So let’s dissect it, break it down, lay it bare and clear it up so you can use this important branding element in the way it’s intended.
Strategically developed to do a very specific job.