Brand promise examples are not hard to come by.
A quick search of the old trusty Google will give you more “brand promise examples” articles than you’d ever care to sift through.
Though most of these articles tell stories of a pledge, a guarantee, a commitment or an oath, very few give you solid brand promise examples.
They reference taglines, mission statements, vision statements or value propositions or all the above bundled into a single article titled “Best brand promise examples ever”… or something along those lines.
“Brand promise” like so many brand strategy elements is both misused and misunderstood as a strategic tool.
This article will show you real brand promise examples and shift your perspective so you can apply this tool effectively.