Red Bull doesn’t do things the way other brands do.
It’s a bit different. It lives life on the edge, smiles in the face of danger and embraces the extreme.
Brand personality examples don’t come more energised.
It’s fair to say, that even amongst other rebels, other adventurists and other athletes, Red Bull is a bit of a daredevil.
By aligning themselves with every extreme sport you can think of, Red Bull are well on their way to owning the word “Extreme” in the mind of its audience.
Through its energetic colours, charging bull logo and intense attitude, Red Bull has gobbled up an alignment with every niche extreme activity you can think to portray an outrageous personality across all touch points.
Brand Identity: Edgy
Characteristics: Extreme / Outrageous
PROBrand Strategy BluePrint
Build Brands Like A Pro Brand Strategist
The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy
How to build brands that command premium fees and stop competing for cheap clients
How to avoid the expensive amateur mistakes that 95% of brand builders make to fast-track profit growth