The word “Branding” has many convoluted interpretations.
One of the most common, is that a brand is a logo or a visual identity.
Now although the visual presentation of a brand is very important, it’s pales in comparison to the importance of a brands communication and messaging strategy.
A brand is nothing if not a means to provide the audience a compelling and consistent reason to choose it over it’s competitors
Brands that place heavy emphasis on how they communicate their message, are at a distinct advantage to visual brands.
Here are 8 tips to help you nail your brand communication strategy.