The term “Competitive positioning” sounds like an intimidating business term to describe a complex topic.
To add to the apparent complexity, you’ll often hear the term used interchangeably with any number of equally complex sounding terms such as “positioning strategy”, “differentiation strategy” or “competitive differentiation”.
Semantics aside, there are all more or less the same topic which is not that complicated.
Once you understand it you can define a positioning strategy for your brand, to give it a competitive edge and maneuver it into a position of strength.
In this article, you’ll learn the simplicity of competitive positioning and a process to define an edge for your brands.