I was one of those kids who started in a very creative zone because even as a kid I was really interested in art and things like that and making things.
But it wasn’t until teenage years that I started to realize what that could eventually be. So kind of naturally grew into being an industrial designer, which is what I’m trained to do.
So in 2010, I ended up moving to Singapore and joined Design Bridge, so I’ve been with company for 12 years and in that whole time period, I’ve again meandered a little bit in different roles, but it’s mainly been started in industrial design lead and just design team here in Singapore.
As things developed and experienced design started to become terminology within the industry, we also started to evolve and we went from just industrial designers to having CGI artists and environmental designers, events, designers, digital designers, motion design.
We started expanding the team into a really kind of mixed discipline team and a lot of collaboration to the point where we’re doing lots of projects globally for some of our studios until 2017.
When they gave me a new chapter to go to China and part of my title is that I’m the founder of the Shanghai studio.
I’ve been the ECD of Shanghai ever since there was one tiny blip in that is that I’m now in Singapore because of the pandemic.
So I’ve been working remotely ever since, but in some ways that’s also been an interesting journey because I’ve now become this kind of accidentally become a bit of an expert in remote working.
Using lots of different tools that you weren’t using before to keep things working.
How Is Your Agency Positioned And Who Is Your Target Market
I understand from my role that there are so many different facets of design when considering the brand, but even I hadn’t considered the industrial element of brand design.
It’s kind of great to see that in anybody who hasn’t come across Design Bridge before Google them and have a look at their work
It’s some awesome work. It’s really great work and then I like to have a look at what top agencies are doing there because it’s just to kind of get a feel for that top level work.
It’s really awesome. The work that you guys do is really great.