How would you describe your company in three words?
Now in reality, these are surface level questions and to develop an effective strategy, you need to get a lot more granular but the more clarity you have on what your brand stands for, the more effective your visual identity will be, as you’ll be able to make well-informed design decisions that tell your brand story.
You likely already have an idea of who your demographic is, but fully establishing and researching your audience takes it one step further.
When you have a deeper understanding of who your potential customers are, you’ll be far more likely to build trust, credibility, and emotional connection with them. To do this, imagine you have the same persona as your audience and ask yourself the following questions:
What keywords would I naturally use to search for something?
What social media platforms and forums would I use?
What environmental, economic, or social causes do I care about?
What values do I look for in a business that I purchase from?
Search for similar products, startups, and businesses and look at the way that their audience is interacting with them and what sort of content is popular.
This research will help inform the way you name and market your brand, so it’s an important step.
PROBrand Strategy BluePrint
Build Brands Like A Pro Brand Strategist
The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy
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