Brand heritage has gained growing interest in recent years.
There are many aspects to a brand that make it uniquely recognizable: colors, fonts, logo images to name a few.
But what is often not as obvious is the emotional attachment customers have with a brand because they feel like they know and understand it.
A brand’s heritage can play a major role in evoking nostalgia, forging emotional connections and gaining brand loyalty.
In this article, you’ll learn how brand heritage evokes emotion and earns trust for brands with the advantage of history.