So you’ve got a product or service that meets a want or need right?

That’s great. It’s the makings of a successful business and brand.

But having a great solution is only one-half of the pie.

Finding a way to craft a message to influence the people who need what you have and then mobilizing that message, is the more challenging task.

Stemming from a clearly defined brand strategy, an effective go-to-market strategy zeroes in on who you’re targeting, where they are, and exactly how you’ll engage.

In this article, you’ll discover a step-by-step guide to help you understand the components of a successful go-to-market strategy and a follow-through template to guide you in creating one for your next product launch.

First, we’ll start with the basics!

Nail Your Go To Market Strategy (GTM Process Template)

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What Is A Go-to-Market Strategy?

A go-to-market strategy (GTM strategy) is a detailed action plan that is created to position your product for market launch. It involves clearly defining your target (ideal) customers, creating a marketing plan and messaging, and outlining your sales strategy.

Your GTM strategy is the roadmap that details how you want to reach your target market with your new product and achieve a competitive advantage.

It involves positioning your product as a solution to an identified market problem.

When to Create a GTM Strategy

Whether you are targeting individuals or operating a B2B business model, you can create a GTM strategy when you are:

Launching a new product or service in an existing market 

Introducing a product or service in a new market

Relaunching your company or brand

Testing a new product’s market for growth

The reason companies create GTM strategies is that it gives them the opportunity to clarify the purpose of their product, the problem it’s meant to solve, and the people that would benefit from it.

This helps the company to leverage appropriate tactics by adopting scalable marketing models that will help them achieve meaningful engagement with customers and close sales.