One of the foundational principles of branding and marketing is positioning.
That is, defining a unique position in the market that’s both different from your competitors and valuable to your target market.
But competitive positions aren’t just sitting around waiting for the next company to come along and snap them up.
They’re hidden and require tools and deep, creative thinking to be found.
Market mapping is one of the most effective competitive positioning tools available and this article will give you a template to map a powerful brand position.