In today’s digital marketing world, there are metrics for pretty much everything
Brand performance, however, is notoriously difficult to track, which undermines the critical importance of branding.
Therefore, so many brands overinvest in marketing and underinvest in their branding. There’s nothing like a green metric to get the dopamine flowing.
But brand performance measurement can be simplified using a simple brand funnel, giving brand managers an effective tool to measure brand growth.
In this article, you’ll learn what a brand funnel is and how you can use it to measure and grow your brand.