Target Audience vs Target Groups

[Learn Effective Targeting]

If you’re asking the question “what’s the difference between target group vs target audience?”, then you’re not alone.

There are few industries where so many industry terms, with different meanings, are used so interchangeably as in branding and marketing.

Who you’re aiming to serve is a perfect example of that.

But before you go about identifying your future customers, you should be armed with the best tools to do so.

In this article, we dissect target group vs target audience so you can put this one to bed and get some clarity in your strategic brand building efforts.

If you’re asking the question “what’s the difference between target group vs target audience?”, then you’re not alone.

There are few industries where so many industry terms, with different meanings, are used so interchangeably as in branding and marketing.

Who you’re aiming to serve is a perfect example of that.

But before you go about identifying your future customers, you should be armed with the best tools to do so.

In this article, we dissect target group vs target audience so you can put this one to bed and get some clarity in your strategic brand building efforts.

Target Audience vs Target Groups
[The Video Breakdown]

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Target Audience Definition

The target audience identifies:

The broadest targeted group of people who are most likely to want or need the solution a brand provides.

The broader the group of people the brand targets, the less specified they are, therefore the less likely they are to want or need the solution.

Target Group vs Target Audience
(What’s The Difference?)

So, first things first…

Are they the same thing or are they different?

The reality is, different industry players, different experts, different agencies in the world of branding and marketing use these terms in different ways.

Some use target group, others use target audience, while others use both depending on the context.

Although you wouldn’t be out of place in a marketing or branding agency using one or the other, technically there is a difference.

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Your Target Group Is Part Of Your Target Audience

When you refer to your target audience or target group, you’re referring to specific groups of people though one is more specified than the other.

The target audience is broader, while the target group is narrower.

What Is A Target Audience?

Your target audience is the entire group of people your brand identifies as the people who are most likely to want or need the solution your brand offers.

Essentially your target audience is everyone you want to target your brand messaging towards with the goal of acquiring as many of them as possible as new customers.

A target audience is not two-dimensional and not all the people in this audience are the same.

The broader the target audience, the more diverse the people are within it.

In fact, there may be many different “types” of people within your audience who can be categorized into more specific groups.

Here are 7 ways to tap into your target audience.

What Is A Target Group?