To get to the bottom of who your audience is, needs some hands on, roll the sleeves up kind of work.
They’re out there and you don’t have to look too far before you find what you’re after.
They’re online, positing, contributing, sharing, leaving trails, clues and insights for you to discover.
Using the group of people you’ve identified, what their circumstances are and how they spend their time you can find groups and congregations you can tap into.
This is where you’ll find your audiences’ emotions.
Of course they won’t be spilling their guts for the world to see in their posts, but sure enough, they’ll be leaving insights into their challenges and struggles which lead back to the emotions associated with them.
There is some investigative work in effective target audience analysis but if you plan on building a brand built to resonate and make connections; this is where such brands are born.