If you’re asking the question “what’s the difference between target group vs target audience?”, then you’re not alone.
There are few industries where so many industry terms, with different meanings, are used so interchangeably as in branding and marketing.
Who you’re aiming to serve is a perfect example of that.
But before you go about identifying your future customers, you should be armed with the best tools to do so.
In this article, we dissect target group vs target audience so you can put this one to bed and get some clarity in your strategic brand building efforts.