So, what is a brand awareness campaign and what do you need to know before you run yours?
This is a very relevant question for any new brand leader.
Anyone with any online experience will tell you that you don’t just “build it and they will come”.
Though most of have learned this the hard way by pushing their website live and waiting to drown in a flood of inquiries…. only to get crickets.
Building a brand is one thing.
Getting the name of your brand onto the lips and into the mind of your audience is entirely different yet it is a critical part of building a successful brand.
In this article you’re going to learn what a brand awareness campaign is and what you need to know to effectively launch your brand into the spotlight.