So how does the brand manager differ from the marketing manager?
Well, the reality is, the brand manager is a more senior role than the marketing manager.
In large organizations, the marketing manager reports to the brand manager though in most small businesses the brand manager and marketing managers are one and the same.
The brand manager is responsible for brand growth, therefore they are responsible for the marketing strategy and execution of it.
In a small business, the brand manager would likely take ownership of all of the marketing manager’s responsibilities though, in a larger organization, this role would more likely be split between two or more people.