What Is STP Marketing? (And How It Attracts New Customers)

STP marketing, the abbreviation for segmentation, targeting and positioning, is one of the most important concepts for modern marketing. 

While mass marketing is akin to spraying the market with a machine gun, the STP model takes a sniper-like approach in getting specific about the target and the conditions they exist in.  

STP represents the change in marketing from a product-centric focus to a customer-centric one, so brands can analyze and understand their target audience and position themselves to better appeal to them. 

In this article, you’ll learn what STP marketing is, its benefits and top examples to learn how to leverage it in your brand strategy.

STP marketing, the abbreviation for segmentation, targeting and positioning, is one of the most important concepts for modern marketing. 

While mass marketing is akin to spraying the market with a machine gun, the STP model takes a sniper-like approach in getting specific about the target and the conditions they exist in.  

STP represents the change in marketing from a product-centric focus to a customer-centric one, so brands can analyze and understand their target audience and position themselves to better appeal to them. 

In this article, you’ll learn what STP marketing is, its benefits and top examples to learn how to leverage it in your brand strategy.

What Is STP Marketing?

STP marketing is a three step model that allows brands to 

#1 Segment Their Market

#2 Target Specific Segments

#3  Position To Appeal To Those Segments

It allows brands to develop hyper-targeted positioning and messaging which translate into more effective marketing strategies more relevant to their targeted groups.

STP is an acronym for the three described steps: Segmentation, Targeting, and Positioning. 

Using the STP process, brands are armed with a powerful and highly relevant understanding of their audience, their challenges, fears, desires, wants and needs.