For most of us, when we think about branding or brands, we think of companies.
Apple, Nike, Harley Davidson, Levi’s…
Yet often, the business brand under which a product lives, isn’t enough to be uniquely distinctive in the market.
You might be in the market for a new phone yet an “Apple Phone” might not have the distinction, relevance, capabilities, sense of novelty or social standing that the “iPhone Pro Max” would.
This is where product branding takes centre stage.
In this article, you’ll learn what product branding is, why it’s so effective as well as the pros, cons and best brand examples.