But one thing you absolutely must keep top of mind is that the best marketing strategies require a high level of creativity to find the most effective solution to land your brand in the minds (and potentially the hearts) of your intended audience.
Here are some awesome brand strategy examples for your inspiration.
Most of us are 5 seconds away from tapping into the value that this brand brings to the table because their app is sitting on our phone, which is sitting in our pocket… right this very second.
We all know who Spotify is, but what you might not know is A) they’re Swedish and B) why they’ve been able to grow so quickly.
Spotify know who their customers are and have used sophisticated algorithms to monitor listeners behaviour. Using this information they’re able to deliver music that is most suited the behaviours of those listeners and the characteristics associated with those behaviours.
This smart delivery system helps listeners to find fresh music and artists to expand their audience… winner winner chicken dinner.
OK, so you might not have a sophisticated algorithm at hand, but how can you use what you know about your audience to deliver them something fresh?
PROBrand Strategy BluePrint
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