Lyft is a rideshare company that that was born as a campus-based idea, then called Zimride.
There are no shortage of offers when it comes to drivers willing to take you somewhere for a fee but Lyft have differentiated themselves from the rest as a “socially conscious alternative in a crowded cut-throat field”.
They smartly donated $1m to the American Civil Liberties Union during a New York taxi strike to protest a travel ban, putting them into the a conversation about an alternative to taxi’s.
Aside from their socially conscious beliefs, Lyft also leverage a very effective referral program. They incentivise drivers to act as brand advocates by providing referral codes for passengers’ friends in exchange for free rides.
Here is a rideshare brand that’s friendly in an unfriendly industry, hands out free rides, and thinks about the environment.
Yes, I’d love a Lyft thanks.
How can you be the nice guy in your industry? Can you offer generous and unique incentives to spread the word or can you just provide a “nicer experience” than what’s out there?