Branding vs marketing is not a comparison that’s going away anytime soon.
The crossover in goals, the shares responsibility and the nature of their audience interactions mean they will always be compared and confused.
But as brand managers, leaders and builders, it’s our job to set the record straight.
It’s our job to articulate and explain the nature of each to anyone with their hands on our brands.
If they don’t know, then how can they direct the brand?
What is your role in brand building and how are you shaping the understanding of branding around you?
I’ll love to hear from you.
Let me know now in the comments below!