When I first entered the realm of brand strategy, I had no idea how to sell it.
I was offering something that was more expensive than what I believed my clients could afford and I was already struggling with clients low-balling me on price.
Those early days as a brand strategist threw up more questions than answers including:
How do I know if my client is interested in brand strategy?
How do I know if they have a budget for it?
How do I introduce brand strategy into the conversation?
How do I show the value of brand strategy?
How do I convince them I’m a branding specialist?
Why would they listen to my advice?
How to I convince them without being salesy?
How do I convert them into a paying client?
Over time, I learned the answer to all of these questions though not without plenty of head scratching and mistakes.
In the end, I had many paradigm shifts, I learned to look at things in a different way and more importantly, I found the key to selling brand strategy, without actually selling.
This 6-Step Framework is how I do it.