Now in case you haven’t heard of OMSOM, it’s a brand founded by two Vietnamese sisters, Venessa and Kim, with an absolute red-hot passion for bold Asian spices and flavours.
They offer Asian spice packs to spice up dinner time because
Real deal Asian cuisine and communities are too damn delicious to deny.
And in case the name wasn’t memorable enough for you, their URL is omsom.com. You’re not exactly gonna have to write that one down.
Growing up in the U.S. as the daughters of Vietnamese refugees, their passion was forged at the family’s kitchen counter watching their mom cook Viet dishes from scratch every night.
To say that this brand has a very distinct personality and tone of voice would be a massive understatement.
Everything about this brand is BOLD, LOUD, PROUD and FIEREY.
From their luminous Orange and Yellow RGB colour palette to their big and bold type, you’re left in absolutely no doubt from first glance what they’re about.
To complement their bold visuals and lively attitude, they really drive home the personality of the brand in how they use their tone of voice right throughout their messaging to set the mood.
On their “MEET US” page, they explain the origin of the brand name.
Omsom is a Vietnamese phrase meaning noisy, rambunctious, riotous. Most often used by parents (hit: ours) to scold unruly raucous children in the back of the car.
After being exposed to this brand for a couple of minutes, you don’t just want to buy a starter pack of spices… you want to hit the town with them.
And this to me, is the essence of branding… When a brand hits the right notes, you feel like they know you and you know them.