Brand Voice: How To Create A Compelling Tone (7 Best Examples)

There are concepts in business that you absolutely need to have any chance of survival.

A market with a want or need, a unique position, an offer they want.

Although a unique brand voice doesn’t sit on the top rung of brand must-have’s, it’s absence or presence can make the difference between your brand being remembered or forgotten.

Branding is about being remembered, visually, and verbally. 

Your tone of voice is the unique topping on your brand message & presence that leaves a memorable flavour worth tasting. 

In this article, you’ll learn what a brand voice is, why it’s important and how to create a unique tone for your brand (With 7 top examples to boot).

There are concepts in business that you absolutely need to have any chance of survival.

A market with a want or need, a unique position, an offer they want.

Although a unique brand voice doesn’t sit on the top rung of brand must-have’s, it’s absence or presence can make the difference between your brand being remembered or forgotten.

Branding is about being remembered, visually, and verbally. 

Your tone of voice is the unique topping on your brand message & presence that leaves a memorable flavour worth tasting. 

In this article, you’ll learn what a brand voice is, why it’s important and how to create a unique tone for your brand (With 7 top examples to boot).

What Is Brand Voice?

Brand voice is the way your brand speaks to your audience and is shaped by your brand’s communication style and personality. 

Your brand voice (also known as a brand’s tone of voice), is crafted based on who your target audience is and is designed to make the brand feel familiar.

Couples with the brand’s unique message, the brand voice brings a sense of tangibility and humanity to what can otherwise feel like corporate messaging.