9 Successful Brand Strategy Examples (+ Positioning Ideas)

9 Successful Brand Strategy
Examples (+ Positioning Ideas)

Successful brands don’t just happen by chance.

At the core of a strong brand’s success is a brand strategy defining how the brand will approach the market.

The more brand strategy examples you observe, the more you realise just how creative the discipline is.

Every market is different and every brand must be different within that market.

This article breaks down ten successful brand strategy examples and ideas to inspire your own positioning strategy.

Successful brands don’t just happen by chance.

At the core of their success is a brand strategy defining how the brand will approach the market.

The more brand strategy examples you observe, the more you realise just how creative the discipline is.

Every market is different and every brand must be different within that market.

This article breaks down ten successful brand strategy examples and ideas to inspire your own positioning strategy.

9 Brand Strategy Examples (Top Agencies & Brands)

[Video Breakdown] 

One-click subscribe for video updates

What Is Brand Strategy?

Brand strategy is often positioned as a complicated business discipline.

The reality is, however, the goal of branding is not complication but simplification.

The more simplistic a brand communicates its difference, value and offer to its audience, the more likely that target market will be to adopt it.

This is where brand strategy comes in. Many people confuse it with marketing strategy, but

The strategy of the brand defines exactly how the brand will approach the market including the elements and tools it will use to achieve its goals.

Instead, marketing strategy delineates the short-term actions that will communicate the bigger vision. Marketing campaigns are specific pushes happening under the brand’s umbrella.

They communicate the brand message and (ideally) reach the target audience through digital marketing or traditional media channels.

Essential Brand Strategy Elements