9 Successful Brand Strategy Examples (+ Positioning Ideas)

Successful brands don’t just happen by chance.

At the core of their success is a brand strategy defining how the brand will approach the market.

The more brand strategy examples you observe, the more you realise just how creative the discipline is.

Every market is different and every brand must be different within that market.

This article breaks down ten successful brand strategy examples and ideas to inspire your own positioning strategy.

Successful brands don’t just happen by chance.

At the core of their success is a brand strategy defining how the brand will approach the market.

The more brand strategy examples you observe, the more you realise just how creative the discipline is.

Every market is different and every brand must be different within that market.

This article breaks down ten successful brand strategy examples and ideas to inspire your own positioning strategy.

9 Brand Strategy Examples (Top Agencies & Brands)

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What Is Brand Strategy?

Brand strategy is often positioned as a complicated business discipline.

The reality is however, the goal of branding is not complication but simplification.


The more simplistic a brand communicates it’s difference, value and offer to it’s audience, the more likely that target market will be to adopt it.

This is where brand strategy comes in.

The strategy of the brand defines exactly how the brand will approach the market including the elements and tools it will use to achieve its goals.

Essential Brand Strategy Elements

There are many elements to a functioning strategic brand.

These elements each play their own role and different elements hold greater or less importance depending on the brand. The combination of these elements is what makes brand strategy so creative.

There are however, a set of key fundamental elements that every brand should aim to incorporate which are the following.

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Brand Purpose

The purpose of the brand is the reason it exists.

Of course, every business exists to generate profit. Businesses that operate without the goal for profit are known as non-profits.

Yet, this is where profit generating businesses much look in search of their purpose. Beyond the profit is where brands find their true purpose. 

Brand Vision

The vision of the brand is where it’s going in the future.

A brand without a plan has nowhere to go but with a clear vision of the future brand it has something to aim for.

The vision of the brand becomes a directional compass for success.

Brand Mission

The brands mission are the commitments it makes in order to ach