Successful brands don’t just happen by chance.

At the core of a strong brand’s success is a brand strategy defining how the brand will approach the market.

The more brand strategy examples you observe, the more you realise just how creative the discipline is.

Every market is different and every brand must be different within that market.

This article breaks down ten successful brand strategy examples and ideas to inspire your own positioning strategy.

Successful brands don’t just happen by chance.

At the core of their success is a brand strategy defining how the brand will approach the market.

The more brand strategy examples you observe, the more you realise just how creative the discipline is.

Every market is different and every brand must be different within that market.

This article breaks down ten successful brand strategy examples and ideas to inspire your own positioning strategy.

9 Brand Strategy Examples (Top Agencies & Brands)

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What Is Brand Strategy?

Brand strategy is often positioned as a complicated business discipline.

The reality is, however, the goal of branding is not complication but simplification.

The more simplistic a brand communicates its difference, value and offer to its audience, the more likely that target market will be to adopt it.

This is where brand strategy comes in. Many people confuse it with marketing strategy, but

The strategy of the brand defines exactly how the brand will approach the market including the elements and tools it will use to achieve its goals.

Instead, marketing strategy delineates the short-term actions that will communicate the bigger vision. Marketing campaigns are specific pushes happening under the brand’s umbrella.

They communicate the brand message and (ideally) reach the target audience through digital marketing or traditional media channels.

Essential Brand Strategy Elements

A brand is a lot more than just a brand name or tagline. There are many elements to a functioning strategic brand.

These elements each play their own role, and different elements hold greater or less importance depending on the brand. The combination of these elements is what makes brand strategy so creative.

There are, however, a set of key fundamental elements that every brand should aim to incorporate, which are the following.