Its in our nature to replicate what works which is why we’re drawn to templates.
The reality is however, brand strategy is a creative discipline where processes, not templates, produce results.
Each of the elements mentioned above are characters in a story and the brand strategist is the author.
Different elements can take centre stage throughout the journey but it is the cohesive combination of how they interact that makes it a tale worth telling.
Below are some examples of how different brands have used these elements.