We live in the age of the Human Brand.
Your brand needs to show up as a human entity your audience can resonate with and build a relationship with.
Personality is by far the most effective brand strategy tool to humanise your brand.
First, use a proven framework to develop one.
Second, show up to your audience consistently with that personality.
Third, build human relationships and build your Brand.
Now over to you…
Are you building a brand for yourself or a client?
Has this article given you food for thought or the tools to build your personality?
Do you have any challenges at all around brand personality?
Let me know in the comments. I’d love to hear from you.