Developing a key differentiator and ultimately a unique positioning strategy requires two well tuned skillsets:
1 – Creative Thinking
2 – Strategic Analysis
Without a doubt, discovering a unique key differentiator is one of the most challenging tasks for a brand strategist.
At first, it might seem like all of the best positions are already taken and finding that unique differentiator can be a daunting task.
Starting with this exhaustive list of ideas, you can immediately begin to explore these as a potential within your industry.
But just like chemistry, the real magic happens when you begin to combine ideas.
If you make enough combinations and push the potential of your brand to the limits, you might just stumble upon a key differentiator that can disrupt an entire industry.