“So once we’ve sold it through, how do we actually start with brand strategy how do we go through a session with the client? and that question is from Prince Symenouh.”
Stephen Houraghan (Summarised)
“When you talk to your prospects, you are the brand and they are the audience. This is brand strategy 101.
You want to understand them as best you can.
Showing this understanding allows you to resonate with them and begins your relationship off on the right foot.
You need to open the floor for them to talk about their business. They’re most likely passionate about it and we love to talk about our passions.
By asking questions and showing genuine interest in their idea and vision, you create a bond that you can build on.
From this point, you want to encourage their idea and offer some valuable insights about how they can get to where they need to go.
As you ask these questions, you want to gather all of this information which will for the initial input in your brand development, however, this is only the bare bones and will evolve through extensive research and development.
Most of the brand development work is done behind the scenes. Extensive research uncovers gaps opportunities to position the brand effectively.
When a brand position has been identified through extensive research on the audience and the competition in the market, you have a strong foundation for the rest of the brand to be developed.
From here you build the brand block by block including the human brand persona, brand personality, brand voice, messaging framework, storytelling, visual identity and brand collateral.
Build a strategic brand like this takes a lot of work, but it’s not difficult. The Brand Master Secrets course has all of the tools, techniques and processes you need and shows you step by step how to build a strategic brand.”