So I know that this is a struggle that a lot of creatives have when they go into the market as a freelancer, looking for a business.
They are afraid to narrow that field because they’re afraid of missing out on all of this business with all the changes that are going on.
Obviously it’s a different environment today than when you were doing packaging design with Apple. There’s a lot more people offering these kinds of servers.
Welcome modern creatives to prepare for the change that’s going on so that they can steadily stay ahead of the curve in the coming year.
Marty Neumeier (Summarised)
Well, creativity, no matter what branch of it, you’re in, whether you’re a graphic designer or a web designer programmer or even strategists.
Those skills can be very powerful, but not by themselves, not as a general offering of skills, you know,
Hey, I’m a strategist! Do you need any strategy?
That’s not going to help.
You have to apply it to something and where you apply.
It means everything.
So if you can find a place to apply those skills where there’s nobody else fishing in that spot and if something you really want to do, because you’re passionate, Then you found it and you may have to kind of change that over the years because
Once you get successful at something, things happen, people crowd into your space.
The biggest thing that happens, or the worst thing that happens is that the world moves on to something else and so you have to move with the world and you also have to consider your changing interests.
You want to be able to stretch yourself and do new things.
It’s a moving target and that’s how things work and in the consulting business.
I started as a graphic designer. And then I became a writer because I wanted to control my graphic design and I didn’t want people messing it up with bad copywriting.
So I had to learn that and then I realized that another thing that was messing up my work is bad strategy.
Companies with dumb ideas that were forcing me to do something that I knew wouldn’t work for them.
I had to learn strategy just in self-defense, but it was a great thing, a freeing thing, because once I understood the idea of strategy.
I could actually apply it to my own business and become more specialized in a way that would make me happier and also look at my client’s business in a new light, in a more strategic light.