Differentiation Strategy: The Definitive Guide (Best Brand Examples)

So you’re developing a brand and you want your target market to choose you instead of your competitors right?

Of course you do, that’s the whole point of branding.

As flash a a modern and clean identity might look, without a reason to give your audience to choose your brand over your competitors, it matters not.

This is where the differentiation strategy comes in.

In this article, you’ll learn what a differentiation is and how to develop a strategy for your brand.