So you’re developing a brand and you want your target market to choose you instead of your competitors right?
Of course you do, that’s the whole point of branding.
As flash a a modern and clean identity might look, without a reason to give your audience to choose your brand over your competitors, it matters not.
This is where the differentiation strategy comes in.
In this article, you’ll learn what a differentiation is and how to develop a strategy for your brand.