So you’re developing a brand and you want your target market to choose you instead of your competitors right?
Of course you do, that’s the whole point of branding.
As flash a a modern and clean identity might look, without a reason to give your audience to choose your brand over your competitors, it matters not. This is where the differentiation strategy comes in. In this article, you’ll learn what a differentiation is and how to develop a strategy for your brand.
How To Create A Differentiation Strategy (Process Steps & Examples)
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What Is Differentiation Strategy?
Well, in a nutshell it’s the strategy that defines your difference.
That sounds a little simplistic so let’s break it down.
Markets are full of people who want or need a service or product. Serving that market are brands providing a solution to that want or need.
Each competing brand will fulfil the want or need of the market, though how they do that is more often than not, the defining factor in the buying decision.