Brand identity design is something that’s very close to my heart. It’s something that I did for a long time and something that I thoroughly enjoyed.
In fact, when I was freelancing, I used to get irritated that I had to do work like “marketing” and “speaking with clients” because I loved brand identity design.
But it wasn’t until I really got into strategy that I realized the importance of the job of brand identity design in connecting the brand with the audience visually.
Beyond the visual identity, there’s a lot of work to do when building a brand. But that initial reaction, that initial connection with the audience and the characteristics we communicate to assign that initial meaning is incredibly important in grabbing that attention.
When you understand that visual identity design goes beyond just looking good, you’ll see the real strategic role that the brand identity plays in the overall success of the brand.
That’s when you can take your visual identity designs to new laevels.