The Hybrid Brands structure is an emerging trend set by modern brands, which is all about subtlety.
In this structure, sub-brands subtly reference the master brand without overly referencing its name or appearance.
In essence, the sub-brands follow the same “style” of the parent brand in a very obvious way (without being the same) so the sub-brands display a distinct resemblance to the point that it “feels like” the parent brand.
Google (a brand owned by Alphabet) is the best example of a hybrid with its sub-brands including
Each of these sub-brands uses the Google colour palette and/or clean graphic style and without over referencing the master brand, still very much “feels like” a Google brand.