When it comes to building a brand, few terms are revered and sought after more than clarity.
Initially, clarity is focused on the position and messaging. But, as different brands grow, clarity of structure becomes critical — and that’s where brand architecture takes centre stage.
Brand architecture helps brands to organise and structure a framework to allow for independent brand equity, enhanced focus and highly targeted communication.
In this article, we’re breaking down what brand architecture is and how you can leverage an effective brand structure strategy to construct multiple brands and maximise structured growth.