So, how do you run a brand strategy session and more importantly, how do you do it in a way that will produce strategic brands with an edge?
Brand strategy is an art and experienced brand strategists are the first to emphasise the importance of the process.
Rush or skip any one of the critical process steps and you’ll end up with a poorly positioned or misaligned brand, struggling to resonate with its intended audience.
The key to a well-developed strategic brand that makes connections and attracts loyal followers?
A well choreographed brand strategy session.
In this article, you’ll learn how to run a successful brand strategy session like a pro.