26 Branding Elements Every Successful Brand Strategy Needs

Successful brands aren’t built by chance.

Patterns are repeated from one successful brand to the next which is evident in the branding elements used by the world’s most loved brands.

Effective brands are first constructed by a series of elements, which each have a job to do.

When one or more brand element is absent, so is it’s function and it’s contribution to the brand’s growth.

In this article, you’ll learn 26 branding elements to consider in your brand strategy development.

Successful brands aren’t built by chance.

Patterns are repeated from one successful brand to the next which is evident in the branding elements used by the world’s most loved brands.

Effective brands are first constructed by a series of elements, which each have a job to do.

When one or more brand element is absent, so is it’s function and it’s contribution to the brand’s growth.

In this article, you’ll learn 26 branding elements to consider in your brand strategy development.

26 Branding Elements For An Effective Brand Strategy

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What Are Branding Elements?

Brands are designed to grow. That is their purpose and the reason they’re initially developed. But how they’re developed wades into the realm of brand strategy and the world every strategist lives in.

A branding element or a brand element, is an essential part of a functioning brand. There are many elements within a brand each of which performs a specific function. 

When these elements all function as they should, they combine to influence the reputation of the brand, which lives in the mind of the audience

Are Branding Elements Visual Or Strategic?

The term “branding” has become synonymous with the visual design of a brand, yet the brand identity represents a small fraction of the functioning elements within a brand.

The elements of the brand ecosystem that aren’t visual represent upwards of 90% of the entire brand. Even the branding elements that are designed into the visual world are born from the work within the strategy.

In other words, all branding elements are strategic.

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What Are The Key Elements Of Branding?

So now that we know that a strategic brand is developed from many functioning brand elements, let’s take a closer look at these components and the categories they fall under.

Brand Substance Elements

Your brand substance is the essence behind your brand and provides the brand leadership team with an internal compass for making decisions.

Though many businesses create these elements and use them as marketing or website copy, their function is to provide guidance and direction for internal decision-making.