Successful brands aren’t built by chance.
Patterns are repeated from one successful brand to the next which is evident in the branding elements used by the world’s most loved brands.
Effective brands are first constructed by a series of elements, which each have a job to do.
When one or more brand element is absent, so is it’s function and it’s contribution to the brand’s growth.
In this article, you’ll learn 26 branding elements to consider in your brand strategy development.