Likewise, there are many strategically sound brands that are underachieving because they lack the impact that great design could give them.
In other words, brand designers and brand strategists are an integral part of a branding team and need to work together to build an effective brand.
But let’s break them down a little further so we can see the big picture
Graphic Design vs Logo Designer vs Brand Designer
The terms graphic designer, logo designer, and brand designer are often used interchangeably though there’s a subtle difference in the outcome they produce, which makes a huge difference in their value to the brand-building process.
Graphic designers tend to be generalist designers who apply their skills to a broad range of visual designs.
These might include print design such as flyers, posters, and brochures to digital design including banners and custom graphics.
Logo designers focus all their efforts entirely on creating logos or Icons that represent the brand.