There’s no question, the brand building process has evolved.

Building a brand in the twenty-twenties is no longer the same as it once was.

Unfortunately for most businesses, consumers aren’t mindless moths with shiny object syndrome.

Nope, they’re smarter than that, and they’re getting smarter.

They have real challenges standing in the way of real goals and a good looking logo simply isn’t enough to get them over the line.

If you want to influence their buying decision, you need first understand them, then build a brand around them.

In this article, you’ll discover an in-depth 21-Step Brand Building Process to build a successful brand in 2022.

21 Brand Building Process Steps (Branding To Marketing)

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What Is A Brand?

Chances are, this isn’t your first rodeo and you’ve got a solid idea of what a brand is.

But the meaning of a brand can be different from one person to the next so let’s start with a simple definition.

A brand is an entity developed by a business to shape the perception and build the reputation of the business in the market.

What Is Brand Building?

So now that we have the definition of a brand in place, what is brand building?

Well, building a brand or “brand-building” is the activities undertaken by the business to actively shape that perception and build that reputation.

They do this by creating strategic communication and experiences across all touchpoints.

Building a brand doesn’t happen overnight.

It happens over time by communicating a consistent message and then consistently delivering on the promise the message conveys time and again.

This is how reputations are developed and this is how brands are built.