Old Spice is a household name. A brand that has been around since 1937.
So you’d think that this brand strategy example would be a slow burner built over generations.
But this is a modern brand strategy example and a story of success at that where the old guy ditched his slippers to turn on his cool and appeal to the young up-and-comers.
In this article, you’ll learn about the successful repositioning strategy of Old Spice.