The turnaround of the Old Spice brand is nothing short of remarkable.
Driven by the revamped personality, attitude and voice
To say this ad was a success would be an understatement.
The campaign also won the 2010 Cannes Lions Film Grand Prix and an Emmy Nomination for Outstanding Commercial.
5.9 million YouTube views on Day 1
20 million views after 3 days
40 million views after one week
Twitter followers increased 2700%.
Facebook fans increased 60%
Oldspice.com traffic increased 300%
YouTube subscribers doubled
The Impact on the brand and it’s sales nearly as impressive
P&G gave Wieden & Kennedy a target of a 15% increase in sales. Over the following year sales increased over 125% and Old Spice became the #1 brand for men’s body wash.