Successful Brand Strategy Example

(Old Spice Repositioning)

Old Spice is a household name. A brand that has been around since 1937.

So you’d think that this brand strategy example would be a slow burner built over generations.

But this is a modern brand strategy example and a story of success at that where the old guy ditched his slippers to turn on his cool and appeal to the young up-and-comers.

In this article, you’ll learn about the successful repositioning strategy of Old Spice.

Old Spice is a household name. A brand that has been around since 1937.

So you’d think that this brand strategy example would be a slow burner built over generations.

But this is a modern brand strategy example and a story of success at that where the old guy ditched his slippers to turn on his cool and appeal to the young up-and-comers.

In this article, you’ll learn about the successful repositioning strategy of Old Spice.

Brand Strategy Example
(Old Spice Repositioning)

[Video Breakdown] 

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