Brand strategy workshops have been around in one form or another for many many years.  

But on the back of increased awareness about real branding or branding beyond the logo and the rise of evolving professionals to meet that demand, the strategy workshop has become an increasingly important tool for branding specialist, strategist and their clients. 

So in this article, I want to run through 8 brand strategy workshop facilitator techniques and skills you need to workshop like a Pro.

8 Brand Strategy Workshop Facilitation Techniques

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Technique 1: Know Your Participants

Running a workshop is a game of extracting ideas and perspectives from different people, positions and personalities. 

Some personalities like to talk, others like to shy away, some people hold senior authoritative roles while others are on the first rung of the ladder.  

Regardless of personality or position, perspectives are important so you need to know who you’re dealing with and how to massage all perspectives from the group.

Technique 2: Align Expectations

A brand strategy workshop means different things to different people. It’s important that you set your stall out from the beginning to make sure everyone is on the same page about what they want to achieve.

You might find that one person believes you’ll be getting into the weeds of marketing strategy while another is hoping to dive into the website user experience.  
 
Be crystal clear on what your workshop covers and what it doesn’t so there’s no confusion. 

Technique 3: Prepare Like A Pro

A strategy workshop an environment where tools, exercises and people come together and with this mix of variables it’s very easy for things to go wrong or for you to overlook something.

It’s important that you consider as many obstacles or challenges as possible and do what you can to avoid them from travel issues to tech issues and everywhere in between