What Is Undifferentiated Marketing? (Top Advantages & Examples) 

When it comes to marketing strategies there is no one size fits all… otherwise, there would be no strategy. 

When it comes to market appeal, different brands, quite simply, do things differently
 
While some brands aim to speak differently from one market segment to the next, others will aim to appeal to all with the same message
 
The latter is known as undifferentiated marketing and in this article, I’ll show how it works as well as advantages and examples to show how brands use it successfully. 

When it comes to marketing strategies there is no one size fits all… otherwise, there would be no strategy. 

When it comes to market appeal, different brands, quite simply, do things differently
 
While some brands aim to speak differently from one market segment to the next, others will aim to appeal to all with the same message
 
The latter is known as undifferentiated marketing and in this article, I’ll show how it works as well as advantages and examples to show how brands use it successfully. 

What Is Undifferentiated Marketing Strategy? (Pros, Cons & Examples)

[Video Breakdown] 

One-click subscribe for video updates

What is Undifferentiated Marketing?

Undifferentiated marketing is a marketing strategy when a brand decides to ignore the differences in market segments and appeal to the whole market with one message and one strategy. 

This strategy tends to use mass distribution and mass media to extend their reach as far as possible and appeal to as many people as possible with the same message.