We all love music and one of our favorite places to listen to music is in the car right?
Travel in a taxi and you’re stuck with the driver’s poison.
Travel in an Uber and you can take control with Spotify thanks to a co-branding partnership.
Spotify premium users can now listen to their favorite music during Uber rides through the car’s entertainment system.
It provides a more personal, enhanced experience during rides.
They were implementing a strategic co-branding partnership that would help them strengthen their customer base, improve customer loyalty, and enhance brand recognition.
In this article, you will discover co-branding partnerships in detail, along with some of the best examples of successful co-branding partnerships we have ever seen.