I’m joined by Zapier’s Creative Director turned brand strategist, Mr. Michael Jeter.
Now for those of you who don’t know Zapier. Its a software company that connects two different softwares so you, so it could say that they’re a bit of a software connector, and recently they went through a rebrand.
Now, this wasn’t just any rebrand and on the eve of their launch, Russia invaded Ukraine and unless some drastic decisions were made, they risked being caught up and associated with Russian oppression through symbolism.
So in this article, I speak to Michael about the rebranding story, and he gives us an inside look at what decision-making was like under political and time-sensitive pressures about the brand that they had just built.
And what I really love about this article is that they used the brand strategy that they had just developed to throw out the brand identity they had just designed.
So if you want to get an inside scoop as to what it’s like making big decisions for big brands in big moments, then don’t miss this article.
Zapier Rebrand: Associations, Symbolism & The Ukraine War